B2C EV & Hybrid Drivers
Consumers researching tire options needed clear product education, an easier way to determine the right fit, and a direct path to nearby retailers.
Sailun Tire Americas (STA) / ERANGE EV Tires
North America · U.S. and Canada
Launching a Dual-Market Digital Platform for ERANGE Across the U.S. and Canada
ERANGE needed a digital platform that could better serve both U.S. and Canadian audiences, support consumers and retail partners, and create a clearer path from product research to dealer discovery. The new platform was designed to deliver a more modern, localized and scalable experience across North America.
Project details
One platform, two regional experiences
01
The Challenge
Serving consumers and retail partners across two markets
ERANGE’s existing digital experience needed to better support two distinct audiences while also creating a more relevant experience for U.S. and Canadian users. The project needed to improve how consumers researched products, how retail partners accessed product information, and how each market connected users with nearby dealers.
B2B Retail Partners & Distributors
Commercial partners needed a clear, reliable destination for product information, fitment details and brand content they could use when supporting customers.
The digital platform also needed a stronger regional search foundation so the U.S. and Canadian websites could support market-specific content, product discovery and local dealer visibility.
02
The Approach
One Integrated Digital Transformation
We approached the project as one integrated digital transformation, bringing together the U.S. and Canadian website experience, product discovery, dealer navigation, UX, content structure and search foundations into a single launch.
The new platform combined:
- 01
Dedicated U.S. and Canadian website experiences
- 02
A refreshed, brand-forward visual system
- 03
Clearer product and technical information
- 04
Improved site structure and navigation
- 05
A vehicle fitment finder
- 06
Market-specific dealer locator functionality
- 07
Regional search and content foundations
- 08
A scalable structure for future products, campaigns and content
03
Website experience
Transforming the Website Experience
We focused on creating a cleaner, more modern digital experience that better reflected the ERANGE brand. We reorganized dense product information into clearer, more interactive content so users could understand key tire features and product differences more easily.
The site was structured to support both consumers researching products and retail partners needing fast access to product information across U.S. and Canadian markets. We built search considerations into the site architecture, content structure, and metadata from the beginning rather than adding them after launch.
Before After 04
Buying journey
Transforming the Buying Journey
We focused on making product discovery and dealer access easier. A tire fitment finder lets users search by vehicle year, make, and model, or by tire size, helping them find the right product faster.
We also redesigned the user journey to connect customers with nearby retailers through market-specific dealer locator functionality based on ZIP or postal code.
Before After 05
Scalable structure
Built for Scalable Growth Across Two Markets
The new platform was structured to support future growth across both markets, giving the ERANGE team more flexibility to add products, update dealer information, support campaigns and publish new content as the brand evolves.
The platform gives retail partners a clearer source of product information while giving drivers a more direct journey from product research to fitment and nearby dealer discovery.
Transformation Highlights
Premium Brand Experience
A refreshed, modern and brand-forward digital experience that better reflects ERANGE’s focus on innovation and performance.
Dual Product Search
Fitment tools allowing users to search by vehicle year, make and model or by tire size.
Frictionless Buying Journey
A vehicle fitment finder paired with a market-specific dealer locator creates a clearer path from product research to nearby retail locations.
B2B Resource Hub
A clearer digital resource for retail partners and distributors to access product information, fitment details and brand content.
Multi-Region SEO
Market-specific content, metadata and site architecture structured to support search visibility across both U.S. and Canadian markets.
06
The Result
A dedicated platform for each market
ERANGE launched dedicated U.S. and Canadian digital platforms designed to create a more relevant, intuitive experience for each market. The new sites make it easier for drivers to explore products, narrow down fitment and locate nearby dealers, while giving retail partners clearer access to product information.
The platform also gives ERANGE greater flexibility to support future campaigns, product launches and market-specific content as the brand continues to grow across North America.
“With dedicated platforms for the U.S and Canada, we can make the experience more relevant, easier to use, and better overall.”
Services Provided
The disciplines behind the work
- Website Strategy
- Custom Website Design & Development
- B2B & B2C UX Strategy
- Technical SEO
- On-Page SEO & Content Optimization
- U.S. & Canadian Market Optimization
- Product Discovery & Dealer-Locator UX
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