The storyRedesigned digital presence
A modern website that better reflects the expertise and authority of CSLS.
All results
CSLS
30 years
of economic research transformed
Mango Media transformed nearly 30 years of CSLS research into a searchable, SEO and AI-ready digital library.
The story
The brief behind the work
Canada’s leading think tank on productivity research needed a website that matched its reputation and modernized nearly 30 years of research without losing the links and citations built over decades. The site also needed to launch in time for a major publishing milestone.
01
The challenge
What had to change
CSLS had spent 30 years building an extensive body of economic research, much of it accessed through PDF files and older archive structures. Modernizing the website could not come at the expense of the backlinks, citations, and search visibility built over decades.
- 01
Make more than 650 reports and articles easier to search and explore
- 02
Give Google, Google Scholar, and AI platforms clearer publication context
- 03
Preserve existing backlinks, citations, and referral traffic through careful URL mapping
- 04
Launch the redesigned core website in time for the 50th issue of the International Productivity Monitor
02
The approach
How the work moved
With an important publishing milestone approaching, the project was strategically divided into two phases: launch the new core website first, then transform the historical research archive with the care it required.
- 01
Rebuilding the core website in four weeks
We rethought the site architecture, visual design, and content organization to create a cleaner experience and a stronger technical foundation, then launched in time for the milestone publication.
- 02
Transforming 30 years of research in 2.5 weeks
We reorganized more than 650 reports and articles into a searchable digital library with keyword search, research-theme filters, and list and block views for easier scanning.
- 03
Protecting existing search authority
We mapped legacy URLs to their new locations and built a redirect strategy designed to preserve the authority and referral traffic associated with decades of citations and backlinks.
- 04
Building for Google, Google Scholar, and AI
We implemented publication pages, internal linking, structured data, publication-specific metadata, machine-readable markdown versions, and an updated llms.txt file.
03
Project highlights
What changed in the build
Transforming 30 years of research
Decades of economic research were reorganized into a structured digital library.
Research designed for discovery
Dedicated publication pages, search, and filtering make it easier to explore CSLS’s extensive body of work.
Preserved credibility
Research URLs were carefully mapped and redirected to help preserve existing backlinks.
Built for Google, Google Scholar, and AI
The technical foundation gives search engines and AI platforms clearer information about CSLS research.
Scalable for the future
A custom import process provides a more efficient and consistent way to manage current and future publications.
04
The results
Proof in the numbers
30 years of economic research transformed
CSLS now has a modern digital presence, a more accessible and searchable research library, a stronger foundation for Google Search, Google Scholar, and AI visibility, and a scalable site designed to support the research it publishes next.
Before After The outcome
By combining web strategy, design, information architecture, custom development, and modern search optimization, we helped turn decades of valuable research into a digital resource built for how people and technology find information today.
“We are thrilled with our new website. Mango Media took on the complex challenge of transforming nearly 30 years of research into a modern, accessible, and searchable digital library, while preserving the links and citations built up over decades. Maggie and her team were thoughtful, responsive, and remarkably effective throughout the project working under tight deadlines. We would highly recommend them.”
The team behind the outcome
The disciplines behind it
Website Strategy & Information Architecture Custom Website Design & Development Research Archive Development Content & PDF Migration Custom Publication Import System Technical SEO SEO Migration & Redirect Strategy Google Scholar Optimization Structured Data & Publication Metadata AI Search Optimization
Mango Media · Niagara, Ontario
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