Great Blue Resorts

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ranking keywords within two months

Mango Media built SEO into Great Blue Resorts' new reservation website from the early design stages, helping it rank for 631 organic keywords within two months and double organic search traffic.

SEO Content

The story

The brief behind the work

Great Blue Resorts is an Ontario resort group with nine locations. As the company prepared to launch a new online reservation website, the platform needed to help travellers discover its resorts through Google and support broader growth goals.

Industry: Hospitality
Project: Organic Search Visibility Growth
Timeline: 3 months

The challenge

What had to change

Because the reservation website was launching on a new digital foundation, it had little established search visibility. SEO needed to be built into the website structure and content before development was complete.

01
Compete for high-intent cottage and resort searches
02
Represent all nine locations clearly
03
Help travellers move from search to reservation
04
Build organic visibility quickly after launch

The approach

How the work moved

Mango Media worked alongside the client's web development team throughout the website build, integrating SEO from the early design stages instead of treating it as a post-launch add-on.

01

Keyword research and mapping

We identified how travellers searched for cottage rentals, resort accommodations, and Ontario destinations, then mapped those opportunities to the appropriate pages.
02

SEO-informed website structure and copywriting

The architecture was planned to help Google understand the resort locations, accommodations, and booking-focused content. We then created useful content that answered travellers' questions while naturally targeting valuable search terms.

Project highlights

What changed in the build

631 organic keywords in the first two months

By the two-month mark, the new site had built rankings for 631 keywords.

First-position rankings for high-intent searches

Several Ontario cottage and resort rental searches reached the top position in search results.

Organic search traffic grew by 100%

Organic search traffic doubled, with approximately 24.1K new users and 29.3K sessions during the measured period.

Strong engagement from organic visitors

Nearly 60% of organic sessions—about 17.4K—were engaged sessions, showing that the growth was reaching the right audience.

A foundation for continued growth

The early visibility gave the reservation platform a stronger base for ongoing organic growth and online bookings.

The results

Proof in the numbers

631 ranking keywords within two months

Within two months of launch, the new website was ranking for 631 organic keywords and had achieved first-position rankings for several valuable, high-intent searches related to Ontario cottage and resort rentals.

During the measured period, organic search generated:

01 24.2K users
02 24.1K new users
03 29.3K sessions
04 17,439 engaged sessions

Organic keyword trend showing Great Blue Resorts reaching 631 ranking keywords by July — Keyword growth during the first two months after launch.

SEO report showing first-position rankings for high-intent Ontario cottage and resort searches — High-intent cottage and resort searches reaching first position.

Organic search traffic report showing users, new users, sessions, and engaged sessions each up 100 percent — Organic search traffic growth during the measured period.

The outcome

This represented 100% growth across all reported organic-search metrics, giving the new reservation platform immediate visibility and a stronger foundation for continued growth and online bookings.

The team behind the outcome

The disciplines behind it

SEO Strategy Keyword Research On-Page SEO Content Optimization & Development Blog Content Strategy

Mango Media · Niagara, Ontario

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